☔️ Just visited the umbrella factory that’s like a fighter jet among super factories—constantly in action!

🔍 Factory Name: Hangzhou Yubao Industrial Co., Ltd.
You know it’s the real deal when you see over a thousand influencers like Xiao Yang(), Li Jiaqi, and Hao Shaowen selling their umbrellas. While it may not be the biggest factory, it’s absolutely the No. 1 in live streaming sales, with an average of thousands of orders shipped daily!

It’s no surprise that a factory popular among top influencers is at the forefront of the game. Recently, the head honcho invited me over to exchange ideas, and since my followers are on the lookout for sun protection umbrellas, I jumped at the chance! 🌞

We’re all young and love gaming, so we hit it off right away. The head honcho mentioned they made over 10 million last month but ended up losing money. They’re looking to pivot towards Xiaohongshu for a fresh approach.

Here’s the scoop: most influencers are selling budget umbrellas at prices like 9.9 or 19.9, leading to a sky-high return rate. With margins as thin as a few dimes and costs for shipping and returns, they’re losing out! But they can’t stop because it helps distribute costs across the factory.

Recently, their rain and shine umbrellas have gone viral on Xiaohongshu, attracting lots of organic traffic. So, they asked for my input on moving into the mid-high-end market.

I shared three key points for success with premium umbrellas:

Trendsetting Designs: Understanding what appeals to women’s aesthetics.
Effective Marketing Concepts: Use the higher profit margins to invest in marketing.
Customized Materials: Stand out from the competition, even if it means higher initial costs. This makes it harder for competitors to imitate in the short term.
The head honcho was concerned that once they launch a popular design, competitors will quickly copy it and engage in a price war, making it tough to maintain quality.

I told them to select a few high-quality umbrellas for me to showcase, and we ended up choosing a stunning rain-and-sun umbrella, a car sunshade umbrella with a unique design, and a fun children’s umbrella that’s anything but ordinary! 🎨🌈

Can’t wait to see these hit the market!