Here’s my latest brand discovery – Hello September! 🌟

Hello September is part of Guangzhou Daihe Fashion Co., nestled in the Thirteen Hongs district. The brand is curated by a style-driven couple with a passion for collecting vintage furniture – how cool is that?

The vibe? Think French effortless chic, minimalist, yet so refined. The models capture it perfectly too – a stylish city professional crossed with that Lemaire-inspired look. It’s French art-house meets sophisticated urbanite.

I’m obsessed with this minimalist aesthetic. Almost all my down jackets (except for my JNBY one) are from here. Their physical store has some hot items, but they often sell out fast. For a bit of luck, try checking on 1688 from E2G! 🤞💫