From customization Giant to Premium Local Brand: The Buydeem Story 🌍💫

Born from the expertise of Jinghui Electric’s decades-long OEM/ODM legacy, Buydeem (北鼎) is a brand that's rewriting the rules in the kitchen appliance market. Originally founded in 1989 by Zhang Bei as an OEM manufacturer, Jinghui Electric catered to top international brands like Breville, CONAIR, KitchenAid, and DeLonghi, delivering quality small appliances from kettles to toasters.

But in 2003, Zhang Bei’s son, Zhang Mohan, envisioned something more — thus, Buydeem was launched as a domestic brand in 2009, targeting consumers who crave premium, beautifully crafted kitchen appliances. Known for their high-end health kettles and other refined products, Buydeem has made a name for itself with stunning aesthetics and top-notch materials, even as others race to the bottom with pricing. Priced well above most competitors, their flagship products have become a favorite among influencers and consumers alike, achieving remarkable domestic success.

Buydeem’s approach is all about quality and luxury: their gross profit margins soar to over 60% on domestic sales, a level beyond industry peers like Joyoung and Bear Electric, while customization margins sit much lower at around 10%. With product materials that consistently rank among the highest in the industry, Buydeem is proving that quality and brand reputation can command premium pricing.

Whether it’s through trusted partnerships with global brands or setting a new standard in China, Buydeem is a brand with staying power and a model for high-end Chinese craftsmanship. 🇨🇳🍃✨